The Bachelor of Arts in Design Studies is a four-year, nonstudio program of study in design. It provides a design education—both general and specific—to students who seek opportunities in the broader design sector or in graduate education. Students may undertake the BA with a focus area in Digital Culture or in one of two concentrations: Design Management or Design Studies.
Digital Culture Focus Area: This focus area allows students to explore the ways in which
our digitally mediated environments are changing our experience and evolving our culture. Students complete digital media coursework offered by the School of Arts, Media and Engineering, media arts coursework offered by the academic units in the Herberger Institute and related digital coursework at Arizona State University.
Design Management Concentration: This concentration is intended to inform students about the interdependency that exists among design, management, and human communication. Students focus on courses in design, economics, finance, management, marketing, and human communication. Such combinations of courses can open doors for opportunities where design, management, and communication come together. Design Management is a nonstudio concentration.
Design Studies Concentration: This concentration provides students with the opportunity to pursue a broad program of studies in design by allowing students to explore the many facets of design studies available in the College of Design or to focus on design as it relates to other fields by way of selected courses from other colleges. This concentration is meant for students who intend to apply to professional design programs or to graduate education. Design Studies is a nonstudio concentration.
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