Undeniably, we are in a new Golden Age of Design. Many of today's business heroes are designers, not just the corporate leaders and technologists of the past. What does this mean for design? How should designers view their work? How should designers interact with other leaders within this new dynamic? Through observations and the work of Ammunition, Robert Brunner explored these questions in his talk titled "Being Design Driven."
Robert Brunner is the founder of San Francisco-based design studio Ammunition. His work as an industrial designer has spawned numerous brand-defining designs over the past three decades. Prior to founding Ammunition, he was a partner at Pentagram and led strategic brand consulting and industrial design programs for Fortune 500 companies. He was the Director of Industrial Design for Apple, where he established its pioneering internal corporate design organization, Apple IDg, and he co-founded the design consultancy LUNAR. Named one of Fast Company's "Most Creative People in Business," Brunner's work is included in the permanent design collections of MoMA in both New York and San Francisco.